The readership of your blog is one of the measures your blog on how important and meaningful it is. Marketing aside, you will see the importance of a blog literally on the number of comments that is being generated.
Statistically, you will see how long your visitor stays through Google Analytics. The bounce rate is the statistical data that tells how long your visitors stayed. The higher it is, the shorter your visitors stay on your blog. This means that you will have to decrease that high rate.
Here are some ways to do it:
1. High Quality Content – High quality content does not only increase traffic, but also encourages your visitors to read more. The more information you provide the more reason for them to stay.
2. Plugins That Promotes Commenting – There are several plugins that you may want to install which are very effective in encouraging your readers to leave a comment.
- Yet Another Related Post (YARPP) – This displays the most relevant posts in your blog based on your post tags.
- Subscribe To Comments – Enables the one who commented to simply follow the comment thread in a certain post via email.
- CommentLuv – My favorite. You can read the whole article that I have made for this great plugin here: Why Install a CommentLuv Plugin
3. Internal Linking – This is done by simply quoting and linking to some of your previously written posts. This is very effective especially if your content is highly relevant.
4. Comment to Other Blogs – Commenting to other blogs is also exposing yourself to the whole blogging world. Try to leave comments to blogs that has CommentLuv plugins and those blogs with high commenting rate. In this way, more fellow bloggers will be able to see you with a link going to your blog. This will be a win-Win situation for you and to the blog where you commented.
These are just simple ways that you can do to increase the readership of your blog. Remember, the more repeat visitors you have, the more encouraging it is to write and blog.