As I said in my previous articles, creating a high content-theme based website is the best thing to start your own website. However, there are some other ways to increase your website’s traffic. Today, we will be discussing one, “Linking”.
Before digging into the subject, I want to make it clear that building a link program is just a small part of the SE war of trillions of websites. It is just a fraction of the things that you still have to learn. But it will sure help you, your visitor, and the search engines if you will have an excellent link program.
Traffic as we know is the life blood of your website. And the number one secret of traffic building is by building a high content-theme based website. The problem however is the SE ranking. We have to win and be a part of those few who makes it to the top of the SE’s ranking. One of the best things to do is by links. We must remember however, that not all links will be beneficial to you.
Inbound links. This will increase your traffic. Just a common sense, let us say for example another related website linked to your website. When a visitor to this website saw your link and clicked on it, then you just have earned a visitor.
Not only that, when a website or a blog is linked to you, the search engine will recognize it as a form of a vote for your blog. This means that someone is recommending you. This is why building an affiliate program is one of the best ways to create a link program. Your affiliates will be linking to your blog if you have affiliate programs.
Not all websites have that many incoming links. This is a reality that we must recognize and overcome. There are some blogs however managed to create a huge link program. It is by giving away free valuable services in exchange of links.
Very wise move, isn’t it? But the thing is, you can have credibility if you have a valuable content in your blog. If other bloggers saw your blog and believe that it will be valuable to them, then you might gain some incoming links too.
What about the outgoing links?
Outgoing links are links that you placed in your blog going to other blog. They are not completely bad. There is no such thing as a perfect blog where you can get everything you need.
Outgoing links will help your visitor to explore for more and look for the information they need. It will also help you create an impression to your visitors that you are connected to other valuable blogs.
A care should be taken however in putting too much outgoing links. Remember that you want your visitor to stay in your site and read for more. You want them to see everything in your site and later, turn them to be your customer.
Furthermore, only choose links that are relevant to your blog. Putting links that are totally irrelevant to your theme and keywords can definitely hurt your blog ranking.
You can usually find these irrelevant links on spam comments. So try to eliminate them and delete them. I suggest that you use set your blogger blogspot blog to moderate all the comments.
Building a link program is very interesting. The best way to start is to have an exchange links offer. Very few blogs offer an exchange link with blogs that just have started.
As for my experience I was rejected several times from websites that I visited and asked them kindly if I can link them to my website and in return, they will also link me. Their reply is very simple, “Sorry, we are not looking for partners as of now. You are free however to link us in.” Why go to these websites sacrificing your dignity as a blog owner, as a problogger?
Build your credibility first. Believe me, they will just come to you and link to you without you telling them to link to them.
What about interlinking?
Internal links are links that you made going to your other articles within the blog. This is very helpful in decreasing the bounce rate of your blog. It is also very helpful in a way that you are helping your pages rank higher with its relevancy.
It gives value to your blog, and it gives your customer the benefit of gaining more knowledge with your topic.
Most successful blogs that I have seen do this. They just have literally thousands of subscribers with matching lower bounce rate.
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